Over 3 million people use social media every month, channeling their way into the global village. Not only are these numbers growing exponentially but the landscape of social media is also changing every other day.
About a decade ago, social media was only used for personal purposes, but now it is a prime tool used for marketing and if you are not on social media, then you simply don’t exist. Accordingly, social media marketing will continue to grow in 2019 as a source of entertainment, information, news and interaction.
Social media is here to stay this year too.
In 2019 here is what businesses should focus on.
Video Marketing is one of the most popular social media trends:
According to a study, 80% of online content will soon be videos only. Video content is easy to watch, more appealing and engaging. Like, who likes reading these days, right? Video content engages more of your senses such as sight and sound and also enhances emotional or humor appeal for particular messages.
Whether you are making a BTS, a teaser, or a promotional post, try to convert it to video.
A Facebook executive recently predicted that the platform will be all video in less than five years. So, you better get a move on.
Hence, 2019 will be the year to let video content grow and take over other content types. We can help and we have amazing ideas! Check out our video marketing services here.
Chatbots are awesome for customer services:
Humans are great but they need to sleep. However, the case is different for chatbots.
Chatbots are automated messaging programs that imitate human conversation. The chatbot replies to user’s questions or queries based on AI programs.
The conversations with chatbots mock the conversation a user would have with an actual person. It is expected that most brands will invest in chatbots in 2019 to save time & resources, provide better customer services & product recommendations, attain more conversions and automate their businesses.
Do you have a chatbot yet?
Your audience needs to trust you:
The best way to retain and engage your audience and customers is by LISTENING to them. While focusing on reach, emphasize more on the transparency and quality of content.
Earning trust and giving high quality experience to users will result in continued engagement and regaining of customer confidence. Unlike 2018, when the focus was solely on content marketing, in 2019 the context in which the content is shared is also important.
Sharing authentic and transparent content will allow brands to build a strong connection with customers.
Use micro Influencers for brand marketing:
People who follow influencers seek their advice. They rely on celebrities for a product review and will trust them while purchasing it, instead of doing their own homework.
This is why the rates celebrity influencers charge are growing everyday. They make millions through sponsors and the market is getting more expensive for medium and small businesses. Hence, micro-influencers are now the target of brands to market their product. They may not have as much reach as celebrities but they have more influence in their own following.
Better yet, they are even easier to contact since they won’t have a long list of messages to deal with on a daily basis.
Ephemeral content is the order of the year:
Ephemeral is a nice word isn’t it? It means something that lasts for a very short time. While that may not be ideal in other situations, it is great in terms of social media. In this impatient time and day, why would we want to see anything over and over again? Can you think of ephemeral content on social media?
Most social media platforms provide the “story” feature that enables users to make visual content that lasts for 24 hours. The content created in stories is spontaneous and raw. It doesn’t even require much editing before uploading and lasts for a day only.
Instagram Story Ads are on the high already, Facebook & Snapchat are also following suit. 4 out 5 brands are already using stories to connect with their customers; are you?
Some of these trends are already in style, but we believe that a majority of brands will be incorporating these strategies in their social media marketing plan in 2019. So what’s our advice to the digital marketing world?
Stay transparent, respect customers’ privacy, provide valuable information and spread positivity!
TechGarageNow knows where to take your brand this year. Check out all of our services here and give us a call or send us an email and we will let you know what we are thinking!