Search Engine Marketing
What is Search Engine Marketing and how does it differ from SEO?
The difference between these two services isn’t that big but their main goal remains the same, which is to squeeze maximum profit out of your business’s website. SEO and Google Ads are two different types of marketing strategies and both of them has their own benefit.
Before you plan to avail any of the services, you need to understand the difference first and then you can decide which service do you want to opt for.
SEO – Search engine optimization is known to be one of the most cost-effective strategies to rank on the first page of Google’s search result. However, we cannot ignore the fact that it could take up to 5-6 months to rank you on the first page but that depends on the competition of the focused keyword.
Google Ads – As we have stated above that the main objective of both these services remains the same, Google ads tends to provide you instant results and places you on the first page immediately after you have submitted the required bid. It’s definitely a costly plan to go with but for the organizations who want instant results, they should opt for this.
As we have years of experience in this industry and helped many bigshot companies rank on the first page of Google, the best strategy is always to combine both of them. Our strategies are defined into 3 different categories which are, short-term, mid-term and long-term. These strategies will surely boost up your profits.
Campaign creation is really important when it comes to advertising on Google. Google has different options to choose from. You can opt for simple text ads, video ads or banner ads. Our personal recommendations would be to opt for a text ad, a banner ad or a combination of both because our highly experienced SEM team would recommend a cost-effective plan to go with, initially. Although, video ads are really effective when it comes to marketing or raising your brand’s awareness but it can get pretty costly.
Our team of SEM would start with creating banner ads for your organization and will make sure that the banners are according to the needs and requirements of Google’s Display network. We will be building a unique banner by the help of our in-house designers which would convey your message loud and clear. Then we will choose the most searched keywords and write a catchy description which would attract the customers and they won’t be able to hold themselves back from clicking onto it.
As we care about the money that you invest, we will make sure that the PPC clicks that you get, they are not wasted. Google has introduced a “Remarketing tool” which lets us retarget the people who have landed at your website’s page through organic or paid search. We believe, by retargeting those visitors, whenever they would think of buying something, the first brand that pops up into their mind would be yours because they will be seeing your website everywhere and it would give them the impression that you are definitely the key player in your related industry.
Reporting is the most important part of any business. We will be generating a monthly report of how many visitors did you get and how your campaigns are performing. It will help you see how many conversions did you have in the current month.