A professional presence builds credibility and trust. Your target audience will be more inclined to get your products if it appears legitimate and will help to generate good word of mouth
One of the very important components of your brand is its logo. McDonald’s M with golden arches is recognized even by kids, that’s how strong the impact it has. Similarly, your brand’s logo should make people feel what you want them to feel. It is the first touch point of the brand and its customer.
Supports marketing efforts
The marketing channels we use help in improving the brand and help in identifying our niche to cater them through. So, the effective our branding is the clearer we will be about our marketing efforts.
Many employees have strong farsighted approach & when the company’s vision and reason of being get aligned with their employees, they work in same direction and employee’s morale is boosted.
Word of Mouth & referrals increases ROI. Prospects get attracted to the brand through its uniqueness and that is why is important that your logo (identity), marketing efforts and reputation work closely in the same direction.